Sponsoring
KPN Group Belgium's sponsoring activities are closely related to our business objectives.
In principle we operate a proactive sponsorship policy, making approaches to potential partners in line with our goals and in order to increase our image and our impact to our target group. Occasionally we honour other sponsorship requests, but that depends on the nature of the request and the extent to which it dovetails with our sponsorship policy.
For our brands (e.g. BASE, BASE business, Ay Yildiz,...) we look for projects that can strengthen our visibility and activity, within the concerned target groups.
We support sportclubs, cultural or musical events as well as original projects, all with national range.
Sports
Sport plays an important social role. It contributes to the wellbeing of both the active and passive sport's lover and provides us all with countless memorable moments. KPN Group Belgium is therefore proud to support a number of initiatives with a national profile with a focus on football and basketball.
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Culture
For several years now, BASE has become increasingly active in sponsoring all kinds of cultural events, such as OdeGand within the framework of the Flanders Festival but also events for the wider public such as a number of Belgian music festivals and the Fêtes de Wallonie.
Above all, KPN Group Belgium hopes to strengthen the emotional attachment to its brands. That is why you'll run into our company at cultural events across the country as regular as clockwork.
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