KPN Group Belgium's partnership activities are closely related to our business objectives.
In principle we operate a proactive sponsorship policy, making approaches to potential partners in line with our goals and in order to increase our image and our impact to our target group. Occasionally we honour other sponsorship requests, but that depends on the nature of the request and the extent to which it dovetails with our sponsorship policy.
For our brands (e.g. BASE, BASE business, Ay Yildiz,...) we look for projects that can strengthen our visibility and activity, within the concerned target groups.
We support sportclubs, cultural or musical events as well as original projects, all with national range.
Sport plays an important social role. It contributes to the wellbeing of both the active and passive sport's lover and provides us all with countless memorable moments. KPN Group Belgium is therefore proud to support a number of initiatives with a national profile with a focus on football and basketball.