Ay Yildiz
Features
Ay Yildiz reflects the successful segmentation strategy of KPN Group Belgium. With more than 50% market share in the Belgian-Turkish community, it is the largest player on the ethnic market. Ay Yildiz is a symbol of the narrow connection with Turkey. The offer consists of both prepaid and postpaid products. These stand for advantageous phone calls to Turkey, but also within the Ay Yildiz community and to the neighbouring countries of Belgium. Besides, the Ay Yildiz segment is enriched with all kinds of Turkish elements like a Turkish voicemail service, a unique Turkish customer service, a staff being part of the same community, etc…
Target group
The consumer who is a part of the Turkish community in Belgium, and who appreciates clear telecom services at a sharp price and services tailored to the customer.
Specifics
- Products and services are offered in 57 BASE shops and 63 ALLO telecom shops throughout Belgium, and via numerous Turkish retailers in the heart of the community.
- The Ay Yildiz brand is being offered as well in Germany (www.ayyilz.de) and the Netherlands (www.ayyildiz.nl).
BASE
BASE is the fastest growing mobile operator and Internet services provider in Belgium. BASE distributes its products and services through 57 BASE shops, 63 ALLO telecom selling points and more than 800 dealers, spread throughout the country.
More >JIM Mobile
JIM Mobile is a partnership between KPN Group Belgium and Vlaamse Media Maatschappij (VMMa), the leading commercial media company in Flanders with TV stations JIM TV, VTM, 2BE, Kazoom and radio stations Q-Music and Joe FM.
More >Sudpresse Mobile
Sudpresse Mobile is a branded reseller partnership between KPN Group Belgium and Sud Presse, a newspaper publisher part of the ROSSEL Group. Sud Presse is leader in the distribution of regional, local and even micro-local press in Wallonia with 5 brands: La Meuse, La Nouvelle Gazette, La Province, Nord Éclair and La Capitale.
More >ZONIQ
ZONIQ stands for international calling and texting at the very lowest rates. You can call abroad from € 0.10 per minute in Belgium and from € 0.35 abroad. So, with ZONIQ customers will not only save money on international calls; they can also enjoy lower roaming rates in foreign countries!
More >Allo RTL
Allo RTL is a mobile brand that is launched in a partnership between KPN Group Belgium and RTL Belgium. Introduced in June 2009, Allo RTL is mainly targeted towards the French speaking Belgians.
More >Simyo
Simyo stands for simplicity. Mobile calls at low prices that always remain the same, day and night, to fixed or mobile numbers. Simyo offers a SIM card without subscription, where users themselves keep their affairs up to date via the website.
More >BASE business
BASE business is KPN Group Belgium's brand targeted at self-employed people, professionals and small and medium enterprises in Belgium.
More >
