Sports
Sport plays an important social role. It contributes to the wellbeing of both the active and passive sport's lover and provides us all with countless memorable moments. KPN Group Belgium is therefore proud to support a number of initiatives with a national profile with a focus on football and basketball.
Standard de Liège: Standard de Liège is one of Belgium’s most popular football clubs, and it has been playing in first division uninterruptedly since 1921. The ‘Rouches’ have won 10 national titles and 5 Belgian Cups. After a period of 25 years without national title, Standard won the championship in 2 affiliated seasons (2007-2008 and 2008-2009), and this with BASE (KPN Group Belgium) as principal partner.
Website Standard de Liège
SV Zulte Waregem: When it comes to sponsoring, KPN Group Belgium has always pursued a deliberate policy of sponsoring sports and cultural organisations that have a considerable potential for growth and whose reach is nationwide. Famous examples obviously include Standard de Liège (2 premier league titles), Okapi Aalstar and more recently Flanders Classics, in collaboration with independent TV production company Woestijnvis.
Which is why in 2010 we also decided to conclude a partnership deal with SV Zulte Waregem football club: well-organised, maintaining a high profile in the region, and consistently showing very considerable growth potential. Same as BASE, Essevee is a challenger that successfully manages to give the big boys hell on the pitch: in the ranking of the past five seasons the club places fifth, with plans firming up for a new Essevee football grounds in the short term! What is more, April 2010 saw the opening of a new ALLO telecommunications outlet in 't Pand in Waregem, a mere 400 metres' walk from the stadium.
Website SV Zulte Waregem
Sporting Charleroi: This first division football club was founded in Charleroi on 1 January 1904. The surname of the players is ‘the Zebras’, referring to the colour of the team shirts (black and white). The Carolos’ matricule is 22, and they play their home games at the ‘Stade du Pays de Charleroi’.
Website Sporting Charleroi
Okapi Aalstar: Basketball is a family sport which is on the up among large audiences. It is important to KPN Group Belgium that friends, family and acquaintances have the opportunity to enjoy a good basketball game.
BASE has been the partner of first division basketball team Okapi Aalstar for some years now. Okapi play their home games in the Forum in Aalst, and they are a regular play-off candidate.
Website Okapi Aalstar
Application
KPN Group Belgium's sponsoring activities are closely related to our business objectives.
More >Contact us
KPN Group Belgium nv/sa
Neerveldstraat 105 rue Neerveld
Brussel 1200 Bruxelles
Culture
For several years now, BASE has become increasingly active in sponsoring all kinds of cultural events, such as OdeGand within the framework of the Flanders Festival but also events for the wider public such as a number of Belgian music festivals and the Fêtes de Wallonie.
More >SMS Poetry
In 2010, the "Short Message Service", abbreviated SMS, has already been in existence for 17 years. In virtually no time, the short message of a maximum of 160 characters has become a part of our everyday lives, as a language form but also as literary form.
More >Flanders Classics
KPN Group Belgium has signed a contract with Woestijnvis (De Vijver) to be the chief sponsor of the Flanders Classics. This two-year partnership is a further step down the road already travelled over the last few years by the parent company of the BASE brand.
More >SMS Poetry Ghent
In 2005 BASE organized, in collaboration with the Flanders Festival and the Ghent Poëziecentrum, the first SMS poetry competition.
More >SMS Poetry Namur
Namur was the second city to jump on the SMS poetry bandwagon with great enthusiasm.
More >SMS Poetry Brussels
BASE also wanted to get the country´s capital enthused about SMS poetry.
More >SMS Poetry Liège
The last city - for the moment - to join the SMS poetry club is Liège.
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