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Sports

Sport plays an important social role. It contributes to the wellbeing of both the active and passive sport's lover and provides us all with countless memorable moments. KPN Group Belgium is therefore proud to support a number of initiatives with a national profile with a focus on football and basketball.

Standard de Liège: Standard de Liège is one of Belgium’s most popular football clubs, and it has been playing in first division uninterruptedly since 1921. The ‘Rouches’ have won 10 national titles and 5 Belgian Cups. After a period of 25 years without national title, Standard won the championship in 2 affiliated seasons (2007-2008 and 2008-2009), and this with BASE (KPN Group Belgium) as principal partner.
Website Standard de Liège

SV Zulte Waregem: When it comes to sponsoring, KPN Group Belgium has always pursued a deliberate policy of sponsoring sports and cultural organisations that have a considerable potential for growth and whose reach is nationwide. Famous examples obviously include Standard de Liège (2 premier league titles), Okapi Aalstar and more recently Flanders Classics, in collaboration with independent TV production company Woestijnvis.
Which is why in 2010 we also decided to conclude a partnership deal with SV Zulte Waregem football club: well-organised, maintaining a high profile in the region, and consistently showing very considerable growth potential. Same as BASE, Essevee is a challenger that successfully manages to give the big boys hell on the pitch: in the ranking of the past five seasons the club places fifth, with plans firming up for a new Essevee football grounds in the short term! What is more, April 2010 saw the opening of a new ALLO telecommunications outlet in 't Pand in Waregem, a mere 400 metres' walk from the stadium.
Website SV Zulte Waregem

Okapi Aalstar: Basketball is a family sport which is on the up among large audiences. It is important to KPN Group Belgium that friends, family and acquaintances have the opportunity to enjoy a good basketball game.
BASE has been the partner of first division basketball team Okapi Aalstar for some years now. Okapi play their home games in the Forum in Aalst, and they are a regular play-off candidate.
Website Okapi Aalstar

Leuven Bears: Since the 2010-2011 season, KPN Group Belgium is again a partner of basketball club Leuven Bears, after an earlier cooperation between 2005 and 2008. The Bears play their home games at the hypermodern SportOase hall in Leuven; the colours of the club are black and white. For the new season, Leuven have hired a new coach (Jurgen Van Meerbeeck), and quite some new players. The ambition is a sixth place, and the accompanying play-off ticket.
Website Leuven Bears

Application

KPN Group Belgium's sponsoring activities are closely related to our business objectives.

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Contact us

KPN Group Belgium nv/sa
Neerveldstraat 105 rue Neerveld
Brussel 1200 Bruxelles

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Culture

For several years now, BASE has become increasingly active in sponsoring all kinds of cultural events, such as OdeGand within the framework of the Flanders Festival but also events for the wider public such as a number of Belgian music festivals.

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SMS Poetry

In 2010, the "Short Message Service", abbreviated SMS, has already been in existence for 17 years. In virtually no time, the short message of a maximum of 160 characters has become a part of our everyday lives, as a language form but also as literary form.

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Flanders Classics

KPN Group Belgium has signed a contract with Woestijnvis (De Vijver) to be the chief sponsor of the Flanders Classics. This two-year partnership is a further step down the road already travelled over the last few years by the parent company of the BASE brand.

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